Boston SEO - Sales Success Requires "Do it Now" Attitude

Let me share with you a sales life tip that has greatly impacted my sales success.

When I was in cold call sales, I had a sales trainer that told me I need to remember 3 words that would impact my cell success/life success.

These 3 words are "Do It Now."  "Do it now."

I find myself to this day saying these words multiple times a day to motivate myself to be better and more impactful.
As a sales professional, these 3 words mean making extra call when you're exhausted, sending out the appropriate sales materials or a "thank you" note right away after a meeting and may even mean filling up your car the night before an important client meeting, role playing your sales message into a handheld recorder or in front of a mirror until the message feel smooth, or  taking a few minutes in putting on paper your personal goals.

On my 1st week on the my second sales job, I was about an hour and 20 min. away from home and made a call after 5 o'clock on a potential customer.  It would've been easy for me to have said I'll do it next time but I heard those 3 words and walked through that door.  The customer said my timing could not have been any better that he been thinking about upgrading his equipment.  It was the largest sale of any sales representative that year.

Sales Success is not luck.  My belief is that comes from listening to customers, overcoming objections, asking them to do something that is going to benefit their clients, and remembering those 3 words. 

Do it now. Do it now!

If you need help with your Sales Success or Boston SEO Strategy call us at 800-539-0685

Local Directory Submissions lead to Online Success

It is extremely beneficial to submit your business profile to trusted local directory sites. With Google’s new algorithm for local, it appears that if your business is listed on these sites it will increase the ranking of your Google Places page. A listing on Yahoo Local appears to also be a factor; likewise for Yelp. Other directory sites include Citysearch, Urbanspoon, TripAdvisor, Judy’s Book, and Insider Pages. Another possibility to consider is a niche directory. The previously mentioned sites cover a wide range of different business, but many more targeted local directories also exist. The best way to find these sites is to research your competitors. Find their Places page and look for the source of some of their reviews. If you need some help making impact, please call me at 800-539-0685.

Sales Strategy Must Be Simple to Be Effective

The business card sales strategy test is a test that can help you effectively implement your winning sales strategy. If you had to, could you distill your sales strategy to something so clear that can be placed on the back of a business card. Clarity in sales direction including areas such target audience, etc... can make a world of distance having everyone executing effectively. Try this test it may help you to refine your selling strategy.

Tip For Google Adword Campaign Success

Make sure that you are consistently reviewing your website's Google Analytics account. I want you to particular attention to the Content tab, then Entrance keywords. There may be entrance keywords that do not drive sales leads. Write these keywords down and add them in the negative keyword list of your Adword account. By consistently using this technique, it is possible to reduce your Adword spend on keywords that were not going to be beneficial for you. If you need help, check us out at http://www.SalesSuccessConsulting.com.

Search Engine Optimization

Sales Success Consulting makes significant impact on your website optimization. Our goal is to grow your sales and profit.

Search Engine Optimization begins with understanding your business objective. We then review your site with this in mind and develop a detailed recommendation report. This review starts at $695.00... Contact us for a proposal.

Based on our recommendations... you can implement the changes or we we can assist you.

At Sales Success Consulting, LLC, We believe that there are eight website search engine optimization steps:

1. Selection of keywords
2. Development of meta tags and descriptions
Keywords
Title
Description
3. Development of relevant keyword-rich body text
4. Site navigation, internal/external links, and page names
5. Review HTML code to make sure it is search engine compliant
6. Generate and upload XML sitemap to your web server. Submit sitemap to Google, Yahoo, and MSN/Live.
7. Submit site to all Search Engines.
8. Develop link strategy. Submission to valuable Directories (free and paid) and execution of additional search engine focused press releases.

In our experience, Steps 1-4 implementation takes up to 60 days. A timeline for Steps 5-8 is developed based on our progress. When a site meets our requirements, search engine and directory submissions happen on a monthly basis. After we have optimized the site, we will review your site every 2 ½ weeks against any site engine algorithm changes.

We then assist clients developing a “Pay Per Click” marketing goal, strategy and budget.

Get the right employees on the bus

Every time that you've thought that a specific employee is not pulling their weight...you hear other employees talking about their lack of production... the employee is disruptive to what you are trying to achieve... they don't take direction or can't work independently, or stir up other employees... you need to move this person off the bus. Sometimes regardless of how much effort that you put into turning an employee around it is not going to happen. I am 1 for 14 on turnarounds. This effort needs to be spent investing in the the keepers.

It is difficult to to let someone go... but not as difficult as you think if you have set clear expectations and are holding them accountable. It is when there are foggy expectations and you never have a performance discussion with them that makes for a very challenging discussion.

Everyone can be replaced... and often upgraded. If you have a sales representative that is selling but never getting any of their sales reports on time, not following sales management direction, etc... Attempt getting them on track... if not move them off the bus and upgrade the person in this position.

My recommendation is for you to first put an organizational chart in place for every position in your company... there may be multiple position that have your name. From there you need to develop job descriptions for every position and lay out what the expectations are.

Then immediately address anything you observe that is not in line with those expecations. Get the right employees on the bus and sales success will come to you.

Sales Profit Objectives

As my dad once said "I don't know where I'm going or where I'm at but I sure am making great time". This concept applies for every business whether it be a small family business or a multi-billion dollar corporation. I am always asking my clients what is your objective. Is your objective to grow sales, profit, help your community, etc.. I believe that a business needs to focus their objective. It must be clear, concise(Can be put on the back of a business card), and specific(What is the sales or profit target that you plan to achieve).

The most important thing is to put your objective on paper!

An example of this is Casper Cremations in Boston at http://www.caspercremation.com/ . There objective is to be the #1 internet licensed cremation provider in Boston. They have put this on paper and have laid out a specific actionable plan that holds management and employees accountable to achieving this objective.

All employees in your business must be educated on your objective... At every opportunity! Your objective can then be broken down to quarterly, weekly and daily goals to make it become a reality.