As my dad once said "I don't know where I'm going or where I'm at but I sure am making great time". This concept applies for every business whether it be a small family business or a multi-billion dollar corporation. I am always asking my clients what is your objective. Is your objective to grow sales, profit, help your community, etc.. I believe that a business needs to focus their objective. It must be clear, concise(Can be put on the back of a business card), and specific(What is the sales or profit target that you plan to achieve).
The most important thing is to put your objective on paper!
An example of this is Casper Cremations in Boston at http://www.caspercremation.com/ . There objective is to be the #1 internet licensed cremation provider in Boston. They have put this on paper and have laid out a specific actionable plan that holds management and employees accountable to achieving this objective.
All employees in your business must be educated on your objective... At every opportunity! Your objective can then be broken down to quarterly, weekly and daily goals to make it become a reality.
Web Design, SEO tips, local search and pay per click strategies to help Boston Businesses. Approaches to increase sales leads and sales conversion.
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