Welcome to Sales Success Consulting Blog

This blog is aimed at highlighting the best practices regarding Web Design, Landing Page Optimization, Search Engine Optimization (SEO) and other lead generation tips.

We are a leading Web Design Agency based in Boston, MA providing custom web design and result-oriented SEO services. Contact James Salerno at 800-539-0685 to unlock the true potential of your website.

Thursday, March 31, 2011

Boston SEO - Sales Success Requires "Do it Now" Attitude

Let me share with you a sales life tip that has greatly impacted my sales success.

When I was in cold call sales, I had a sales trainer that told me I need to remember 3 words that would impact my cell success/life success.

These 3 words are "Do It Now."  "Do it now."

I find myself to this day saying these words multiple times a day to motivate myself to be better and more impactful.
As a sales professional, these 3 words mean making extra call when you're exhausted, sending out the appropriate sales materials or a "thank you" note right away after a meeting and may even mean filling up your car the night before an important client meeting, role playing your sales message into a handheld recorder or in front of a mirror until the message feel smooth, or  taking a few minutes in putting on paper your personal goals.

On my 1st week on the my second sales job, I was about an hour and 20 min. away from home and made a call after 5 o'clock on a potential customer.  It would've been easy for me to have said I'll do it next time but I heard those 3 words and walked through that door.  The customer said my timing could not have been any better that he been thinking about upgrading his equipment.  It was the largest sale of any sales representative that year.

Sales Success is not luck.  My belief is that comes from listening to customers, overcoming objections, asking them to do something that is going to benefit their clients, and remembering those 3 words. 

Do it now. Do it now!

If you need help with your Sales Success or Boston SEO Strategy call us at 800-539-0685

Tuesday, March 22, 2011

Local Directory Submissions lead to Online Success

It is extremely beneficial to submit your business profile to trusted local directory sites. With Google’s new algorithm for local, it appears that if your business is listed on these sites it will increase the ranking of your Google Places page. A listing on Yahoo Local appears to also be a factor; likewise for Yelp. Other directory sites include Citysearch, Urbanspoon, TripAdvisor, Judy’s Book, and Insider Pages. Another possibility to consider is a niche directory. The previously mentioned sites cover a wide range of different business, but many more targeted local directories also exist. The best way to find these sites is to research your competitors. Find their Places page and look for the source of some of their reviews. If you need some help making impact, please call me at 800-539-0685.

Sunday, March 20, 2011

Sales Strategy Must Be Simple to Be Effective

The business card sales strategy test is a test that can help you effectively implement your winning sales strategy. If you had to, could you distill your sales strategy to something so clear that can be placed on the back of a business card. Clarity in sales direction including areas such target audience, etc... can make a world of distance having everyone executing effectively. Try this test it may help you to refine your selling strategy.

Saturday, March 19, 2011

Tip For Google Adword Campaign Success

Make sure that you are consistently reviewing your website's Google Analytics account. I want you to particular attention to the Content tab, then Entrance keywords. There may be entrance keywords that do not drive sales leads. Write these keywords down and add them in the negative keyword list of your Adword account. By consistently using this technique, it is possible to reduce your Adword spend on keywords that were not going to be beneficial for you. If you need help, check us out at http://www.SalesSuccessConsulting.com.