SEO Boston and Misspelled Keywords

During our initial research for new SEO clients we sometimes stumble upon opportunities that should have been obvious but were some how overlooked by others. One area are misspellings for important keywords. There are instances that a misspelled keyword is very valuable to your campaign. By optimizing for the keyword, you might just be playing alone and growing your sales until you share your secret. One example is ophthalmologist... but most lay persons spell it opthalmologist... Place yourself in your clients head for a second and think about what important keywords to your business could easily be misspelled. This may have a silver lining.